campaign-monitor-review

Grow Your Market Using Campaign Monitor

Running a big organization is never an easy task. The events of the organization keep it active. Many still prefer to inform about their products and emails through emails. Using Campaign Monitor which tailors specific emails and sends them to large segmented groups is a relief.

What to look for in Campaign Monitor?

It is a web application that collects data for an online mailing list, manages it and lastly sends HTML e-newsletters. It also enables you to optimize your campaigns with the help of advanced analytics and detailed reports.

This app provides a drag-and-drop email builder to create branded and personalized emails. List management tools are offered to aid businesses to build segmented lists based on their own criteria.

On top of that, you can generate automate campaigns to ensure that the right customers receive the right messages at the right time.

Along with design and automation, Campaign Monitor also offers optimization tools. These tools facilitate users to track the efficacy of their email marketing campaigns in real-time. You will be able to see the persons who have opened and shared your emails, and their opinions as well.

What are the features of the Campaign Monitor?

Campaign Monitor is equipped with all the tools to collect leads, create emails and send them out.

Templates

I would give Campaign Monitor an ‘A’ grade on templates. Campaign Monitor’s templates are aesthetically perfect. They have a professional look as well.

Designing your own HTML email template by changing fonts, layouts and imagery are brilliant. They are presented in easy-to-understand categories and can be edited. Very few web applications offer such a range of templates.

Split Testing

On the plus side, Campaign Monitor’s split-testing functionality is an added advantage. However, Campaign Monitor allows you to test two messages against each other for testing, whereas its competitor Getresponse is more comprehensive and strong. Getresponse lets you split test up to five different messages against each other.

Data Segmentation

The command of Campaign Monitor is not limited to only sending emails. It puts forward a good approach to data segmentation. It is flexible on this front than many competing products, especially MailChimp.

Auto Responders

Campaign Monitor can not only send mass mail-outs but also creates autoresponders. Such actions, like joining a mailing list or buying a product will generate emails automatically.

Landing page creator 

The advantage of using landing page is users will be attracted to ‘squeeze pages’ which contain clear information and a well-designed data capture form. Campaign Monitor, in this case, uses landing pages and generate far more leads.

Automation 

Automated campaigns can be set to import your subscriber and customer information into Campaign Monitor. Then, this cloud-based app sends pre-designed messages at the right times without any further commands.

Analytics

Campaign Monitor offers interactive analytics that provides insights on how your emails are performing in real-time. You can monitor how your users are engaged with the content while reading and sharing it.

Campaign Monitor also offers vigorous analytics and reporting components that let you see who opened your emails and what aspects of your content are most interesting to readers.

Ease of use 

The drag-and-drop tools to simplify the creation of emails. Other integration tools are handy that allows you to grow subscriber lists, and social features to promote sharing on Twitter and Facebook.

What is the pricing of the Campaign Monitor?

I have explored the key features of Campaign Monitor. Now take a quick look at Campaign Monitor pricing. Campaign Monitor has three subscription plans. These plans are based on the number of contacts you have and the number of messages you send each month.

The basic plan is the cheapest one available. The basic plan sets boundaries on the number of emails you can send in a given month. It costs $9 per month for up to 500 subscribers and 2,500 emails. 

In the middle of the pricing scale, a database containing 15,000 email addresses will cost you $129 per month on the Basic plan. Campaign monitor offers packages for 2,500 subscribers and 12,500 emails (starting at $29 per month), 5,000 subscribers and 25,000 emails (starting at $49 per month), and 50,000 subscribers (starting at $299 per month for 250,000 emails).

If you are not happy with their Basic plan then you can decide for Unlimited or Premium plans. The Unlimited plan has unlimited emails to your subscribers each month, and starts at $29 per month for 500 subscribers and also includes unlimited inbox previews and spam testing. 

However, the cost will rise up to $699 per month for 50,000 contacts. Lastly, their Premier plan starts at $149 per month. The plan adds an email design consultant, online training and onboarding. It also includes a priority phone and email. The cost also depends on the number of subscribers. 

What kind of Customer Support is provided?

Campaign Monitor’s help section deals with detailed information about creating and editing campaigns and managing subscribers. Guides are updated with the solutions and manuals.

There is an active forum so you can take help from other customers. If you still do not find the desired answer to your query, the 24/7 email support is there to help you out.

What are the security features?

Campaign Monitor’s security features show how safe and secured they are about your data. All the databases are guarded by access restrictions, and key information, such as passwords.

Passwords are encrypted when stored. SSL (HTTPS) will is performed to transmit sensitive information. A proximity card and PIN are required. Finally, data backup facilities are also added in case of malfunction.

What are the alternatives to Campaign Monitor?

Online Reviews Profile?

There are many alternatives to Campaign Monitor. Some of them are given below.

  • Getresponse.
  • MailChimp
  • Active Campaign
  • Agile CRM
  • Drip
  • Omnisend

Pros

  • The templates are artistic at the same time professional.
  • You can preview your emails.
  • Campaign Monitor facilitates web font usage.
  • It assists in marketing automation.

Cons

  • It lacks basic customer support like live chat.
  • Campaign transfers are not easy.
  • Campaign Monitor lacks image hosting.
  • It offers fewer features compared with the price per plan.

Final Words

I think this is a real fit for customers who are new to the area of email marketing. In terms of design and email automation, this app will surely enhance your performance. However, other email marketing contenders have more to offer at a lower price.