This piece of article is just a simple guide for those who have built a website and would like to rank it on Google. Even if your website already has a good position on a Search engine, you have to try to improve your ranking than before and occupy the #1 position. So before publishing your next web post, as a webmaster, you should follow these easy and the best SEO tips (Search Engine Optimization tips) to bring your website ranked and defeat your competitors.
A good Google ranking is a very crucial criterion for a successful website. And to rank on Google, it is necessary to optimize the website. When we intentionally try to rank our website by following some rules of Google through a number of processes is called Search Engine Optimization (SEO).
Today I will discuss the way of optimizing an entire website not only a single web post or web page. This is a series of absolute SEO guide. Entrepreneurs who would like to rank your website might read through this content. Let’s explore a new way of search engine optimization to rank our website up on Google, Yahoo, Bing, Yandex, Baidu and all other search engines.
Before going through this article you need to know some basic terms about SEO.
What is Search Engine – A search engine is a service or software system that allows the internet users to search for information and data on the web. A search engine has billions of web pages in its own stock and it regularly crawls all of them. It will find documents and files you are searching for and provide the results back to you. It is nothing but a script or software program. The most popular search engines are Google, Yahoo, Bing, Yandex, Baidu etc.
What is Search Engine Optimization (SEO) – Before knowing the SEO techniques, you should know what is SEO and how it works.
A search engine optimization (SEO) is a tactic, strategy, technique, and practice used to increase the number of organic search traffic to your website by getting a higher rank position on the SERP (search engine result page) including Google, Yahoo, Bing and other search engines.
In easy words, SEO is the optimization of your website content so that it shows up on the search engine results more often. It is the process of maximizing the number of visitors to your website through organic search results and getting high-quality real traffic. SEO is now considered as the best way of lead generation.
On the way of ranking by SEO, the most common problem is changing of SEO factors more frequently. That means SEO techniques are not static. They are changed over the years. You cannot apply the same SEO techniques that you had used 5 years ago.
The Best SEO Tips and Tricks for 2018
Here are top picks of the best SEO tips and tricks. I think you would like to read through these tips. Let’s started. Shall we?
Choose a Focus Keyword
Before going to write a content you should first pick a focus keyword. Your focus keyword may be a search term or phrase that contains a group of words. For example, if I am writing for “best baby toys”, I will want to find out what people are searching for.
The best way to find out the perfect focus keyword is using the keyword exploring tools. Among these tools, it is best to use the Google Keyword Planner. It is the easiest and free tool for digging out your targeted keywords. Although Keyword Planner is free but to access it you should set up a Google Ads account first.
Research on the Search Volume of Your Selected Keyword
After choosing a keyword to look up the monthly search volume of this keyword. That means how often it is searched on the search engine. If your selected keyword has very low or no search volume, then look for another keyword related to it with a minimum search volume. The reason is, if it is not searched by the people, then who will visit your website? Whom will you target?
So try to pick a keyword with at least 50 per month search volume to ensure that you will get some visitor. On the other hand, you also should avoid a heavy search volume keyword as a beginner. Keep it within 3000 per month. When your website gets older and more popular only then target keywords with heavy search volume.
Research the Competition of Your Targeted Keyword
The above two is not enough to select a keyword and go for writing with it. After researching the search volume you should research the keyword competition. You can get help from some tools to find out whether your selected keyword has high or low competition.
To analyze the keyword competition, you can opt for the best keyword analyzers like Ahrefs, Moz, Keyword revealer, and other tools. The Google Keyword Planner will show the competition of the keyword for placing an ad in Google Ads. But you can consider this competition as they have also importance.
To rank fast, you should target low competitive keywords. Keywords with a medium competition also can be chosen. But you must avoid keywords with a high completion.
Write the Best Content Focusing Your Keyword
Once you finish the above steps and come to a decision of using a low competitive minimum search volume keyword, write a content focusing your keyword. The content should have a good reading score, free from grammatical errors, less passive sentences, and a good number of transitional phrases.
Use words that are easy to understand. Simply explain your ideas, share your experiences, and give your opinions. I don’t consider whether you are writing a blog post, review article or anything else. I can just recommend you to the best quality content than that of the others have.
Add the Keyword in Your Page / SEO Title and First Paragraph
Add your focus keyword on the page title or SEO title. It does not mean that it should be an exact match. Make your SEO title broad with additional words and give it a good length.
Then make sure that your keyword is in that first paragraph. Put your keyword in your content 2 or 3 times for a content with 1000 words long. You can use it maximum 5 to 6 times for a content having 2000 words.
Put the keyword on the heading
Organize your content with some heading. The main points are kept in heading 2. Then use heading 3, 4 and others as subtitles added. Make sure that your targeted keyword is used in a heading. Try to put it mainly as heading 2.
This is very helpful for ranking your keyword on search engine. The heading gets importance while the search engine crawls for finding search results.
Put the Keyword in Image name and alt-tag
While publishing a content use related images in your post. The images you are going to use for your blog post, rename with your keyword and related names. At the time of inserting them into the post, put an image alt-tag containing the keyword or related words.
Build Internal Links
It is a good factor of SEO is to link your blog posts with one another. Link your post with existing blog posts and put a related anchor text. This is why if you do not talk about your content others will not talk about it.
So build internal links in between your own blog posts.
Get External Links
It is the most important tips for search engine optimization. Besides building internal links, you should create external links with other websites. Must keep in mind, only get links from a website with high-quality content.
Don’t link your website a disrepute site or a website having copy content or low-quality content. Otherwise, your website will rank down rather than ranked up.
The above discussed 9 points are the heart of SEO. Without following these basic steps, your SEO will not proper. It is better to use “Yoast SEO” plugin if you’re a newbie. This plugin will guide you in making a good search engine optimization.